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Here We Go Again.

Stanley Feld M.D.,FACP,MACE

Last year’s “Doctor Fix” was passed the last week congress was in session in 2010. This was after the medical profession was held in suspense for 9 months.

The “Doctor Fix” was supposedly the result of President Obama making a deal with the AMA for the AMA’s support. He was going to pass a real “Doctor Fix” in 2011 by repairing the defective sustainable growth rate formula (SGR). Nothing has been done about this by President Obama in 2011. The cumulative physician reimbursement reduction of 25% was suspended until January 2012.

Physicians face a 29.5% Medicare Pay Cut in January 2012. Four and one half percent was added to last year’s cumulative physicians reimbursement reduction. The reduction was calculated into the CBO’s cost score for President Obama’s Healthcare Reform Act.

Last week an official with the Centers for Medicare and Medicaid Services unveiled the 29.5% rate reduction for 2012 in a recent letter to the Medicare Payment Advisory Commission. This will become another distraction for physicians and the media as President Obama stalls for time.

“Leaders of the American Medical Association and other medical societies have warned that such a huge pay cut would force physicians to turn away not only seniors but also military families whose TRICARE coverage is based on Medicare rates.”

President Obama is stalling for the development and implementation of Accountable Care Organizations. His goal is to deal with big hospital systems, clinics, and not 600,000 individual physicians.

President Obama is ignoring the fact that Accountable Care Organizations (ACOs) are difficult to organize and impossible to execute efficiently and effectively. ACOs will fail for the reasons I have outlined previously.

It will end up costing the federal government more rather than less than the present system does. Hospital systems are excited because they think they will own the physicians and make a killing on Accountable Care Organizations. They think they will own physicians intellectual property. They cannot be more mistaken. They can expect a lot of fighting and grief.

At the same time, President Obama is dispiriting the physician workforce with his duplicity. He is increasing physician mistrust for government control over medicine.

President Obama’s proposed budget for fiscal 2012 calls for delaying the next cut from January 1, 2012, until January 1, 2014, freezing rates in the meantime.

 

Why doesn’t he fix the SGR? It is a screwy way to do business.

 

The healthcare system needs to be repaired. President Obama is going about it the wrong way.

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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Why Is Congress So Thick?

Stanley Feld M.D.,FACP,MACE

Congress is not focused on the main problems in the healthcare debate. It is focused on the vested interests of secondary stakeholders. The people with the most money always win.

It is time for the people to speak out for their vested interests. They are trying via the Tea Party. For some reason the media is threatened by the Tea Party. The media has tried to marginalize the Tea Party. I do not think the media will be successful.

The American healthcare system has many problems. Accountability for medical care is one of them.

Millions of dollars have been spent by hospital systems trying to form an Accountable Care Organization. Why? Everyone thinks that is where the money is going to be. Accountable Care Organizations will not be the answer.

Effective repair of the healthcare system can only be accomplished when all the stakeholders are accountable for their part in the delivery of medical care. Those stakeholders include patients, physicians, government, healthcare insurance companies, and hospitals.

Accountable Care Organizations hold physicians and hospitals accountable for making patients healthy. Patients are the stakeholders who must be accountable for their own healt care. Patients are the only stakeholder that can force the other stakeholders to be accountable for their part in the healthcare system.

Accountable Care Organizations (ACOs) are in reality a rehashed version of the failed HMO model of the 1980s. The government must reduce the cost of healthcare. It would like to eliminate waste in the system. Electronic medical records will help except the government is wasting money trying to implement the electronic medical record. It will fail using the present implementation system.

The government’s thinking is Accountable Care Organizations will integrate the healthcare delivery system and eliminate waste. The government would rather deal with one organization rather than individual physicians. The government will give millions of dollars to private hospital systems. The hospital systems will hire physicians. It will then call itself an integrated system. The integrated system will be rewarded financially when it keeps patients well.

Ignored is the fact that the distribution of funds will be a source of bitterness between physicians and hospital systems. Hospital systems are going to own physicians skills and intellectual property. Physicians are becoming wise to the scheme. This conflict will create waste and increase costs to the healthcare system.

Once the federal dollars dry up, these entities will fail under the weight of their own bureaucracy. Patients are now being given a free ride at the taxpayers’ expense. They will develop an insatiable demand for free medical care. The administrators of these failed entities will stash away their generous salaries and add no value to the delivery of medical care. This is what happened with HMO’s. The public and physicians have not forgotten this experience.

Medicaid is a failed model. Yet 16 million more people will be added to its role under President Obama’s healthcare reform act and be taken care of by ACOs.

We will create a larger underclass of people dependent on the failed Medicaid system. Rather than being a nation of hard working independent people responsible for their own well-being, America is increasingly becoming a nation of people expecting hand outs the national budget cannot afford.

The purpose of an effective healthcare system is to keep our citizens healthy. You accomplish this by promoting the principles of good health and giving incentives to citizens to be responsible for their health and healthcare. It will not be accomplished by making people dependent on the government and its inefficient bureaucratic structure.

America must develop a healthcare system that:

1. Provides education about maintaining good health and early recognition of disease.

2. Diagnoses disease early with efficient testing.

3. Develops a treatment strategy that educates patients to participate in their care.

4. Encourages good health and healthcare choices to minimize the need for more health care.

This can be accomplished in a consumer driven healthcare system using the ideal medical savings account. It will be less costly and more efficient than the complicated structure President Obama’s healthcare reform act is in the process of creating through Accountable Care Organizations.

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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Accountable Care Organizations

Stanley Feld M.D.,FACP, MACE

Accountable Care Organizations (ACO) are supposed to manage Medicare cost. Policymakers are desperate to control costs. Proponents of ACO want to test it along with such alternatives as patient-centered medical homes, pay-for-performance and payment bundling.

President Obama’s practice models pilots are going to be a great waste of money. Each model has major defects.

None of the models offer patients the ability to control of healthcare dollars. None of the models provide incentives to patients to be responsible for their own health.

The models replace individualism with collectivism. They replace individual self-responsibility with community governance. Bureaucracy stifles initiatives and innovation, two characteristics that have been the engine of progress in medical advances.

The models subject medical care to the deadening hand of bureaucracy. The net result is a more costly healthcare system and increasing federal deficits. Bureaucracy always has loopholes. The advantaged vested interests always game the system to the disadvantage of consumers.

What are Accountable Care Organizations (ACO)?

“The goal of ACO is to encourage physicians and hospitals to integrate care by holding them jointly responsible for Medicare quality and costs.”

 

A typical Medicare ACO would include a hospital, primary care physicians, specialists and potentially other medical professionals. Services would still be billed under fee-for-service. The ACO’s members would coordinate care for their shared Medicare patients.

I do not know when hospital systems have not tried to profit from its physicians’ intellectual property. What will suddenly get them to not take advantage of physicians intellectual property?

“Because ACO members are held jointly accountable for this care, they would share in any cost savings that stem from the quality gains.”

Cost overruns would be deducted from the fees billed. Realistically surgeons have always dominated the primary care physicians. It is unrealistic to believe surgeons would relinquish this position passively. Surgeons would not agree to increase compensation to primary care cognitive physicians at their expense

The goal of ACOs is to pay providers in a way that encourages them to work together, to pay providers in a way that does not encourage supplier induced demand, and to create an organization that is rewarded for providing high quality care.”

The Medicare Advantage program pays a lump sum to private insurers. The government holds the healthcare insurance industry accountable for all medical care. The healthcare insurance industry is in control of the healthcare dollars.

Medicare pays the healthcare insurance industry a $3000 premium per patient above and beyond the average cost of $6600 per patient. Patients pay on average 33% of the total $9600 premium. The healthcare insurance industry decreases physician reimbursement to increase its profitability.

Medicare Advantage looks good to the patients because premiums are low. Patients do not realize restriction to access to care exists. Patients are happy.

The government was happy despite the large subsidy because it had a fixed cost. The insurance industry was happy because its profit increased.

The problems with ACO are:

Accountability rests with the providers.  Providers or provider groups, rather than insurance companies, are evaluated on the quality and efficiency of care.”

Physicians are unhappy. They are being judged on utilization without concern for medical risk their patients present or the need for defensive medicine to avoid malpractice liability.

Patients’ responsibility for their health and medical care is not considered. Obesity, substance abuse, or noncompliance are not considered as a patient responsibility in this or any other model considered by President Obama’s healthcare team.

Eighty percent of healthcare dollars are spent on treating the complications of chronic diseases. When the risk of disease and complications of disease is high the risk management is the responsibility of physicians and not patients.

“ACO allow for flexibility in the type of organization.  Some regions may prefer independent practice associations (IPAs) while others may prefer a physician-hospital organization (PHO).”

The ACO is a fixed reimbursement system. Cost overruns will occur at the expense of physicians. Physicians and hospital systems will not know how to price reimbursement in advance. Utilization of medical care services is dependent on both patient and physician behavior. If patients were healthy there would be great cost savings. There are no incentives in ACO for patients to remain healthy.

“The physician-centered organization makes much sense to many policymakers because “the resources that flow from the decisions physicians make with patients account for a major portion of overall health care costs, regardless of where the care actually takes place.”

Physicians are good at treating illness. They are not good at risk management. Patients must be incentivized and taught to manage the risk of complications.

Many physicians will get stuck with high-risk patients. Medicare will have to increase payments to those physicians or risk losing them as providers. ACO will become insolvent. This will increase the deficit.

 If participant believe that ACOs are essentially tightly managed ‘HMOs in drag’ that are going to restrict their choices, undermine the doctor-patient relationship, and result in cheaper but lower-quality care, the concept will be met with skepticism, if not overt opposition.”

Physicians and patients should view ACO for what they are. ACO are HMO in disguise. They represent a fixed reimbursement for variable amounts of necessary service.

Physician groups and hospital systems are allergic to HMO because they did not know how to price the reimbursement adequately. They also do not know how to price risk and manage risk.

Neither the healthcare insurance industry nor the government knows how to manage or price risk. The healthcare insurance industry compensates for overuse by increasing the premium next year.

How can they expect physician groups to price risk? Many physicians’ practices and hospital systems lost money on HMO. This resulted in non participation in HMO.

Many patients hated HMO because medical care became commoditized, choice was restricted and the doctor-patient relationship was undermined. The resulting cost was not lower.

The HMO were a failure. ACO will be a failure. The result will be opposite of the intent with increasing cost, increasing deficits and decreasing quality of care.

The only way to manage risk is to
motivate consumers to manage risk. This is the definition of consumer driven healthcare using the ideal medical savings account.

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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The House And Senate Bills Are Terrible Bills For Medical Care And The Economy. Part 8 : The Bill’s New Taxes

Stanley Feld M.D.,FACP,MACE

 

The Senate healthcare reform bill contains a host of new taxes for both the wealthy and the middle class. The tax increases are designed to raise $370 billion dollars. Another $202 billion dollars will be raised from other provisions such as fees and penalties.

The fees and penalties are really tax increases. Many of these tax increases will start in 2010 before benefits begin.

The most shocking tax increase is a payroll tax increase that will permanently sever the link between the Medicare Payroll tax and its contributions to Medicare.

An additional Medicare payroll tax will go into the general revenue fund rather than the Medicare Trust Fund. The funds collected can be used for other programs.

“The shift emerges from the liberals. They have long been tried to turn social insurance programs into welfare programs that redistribute wealth. The Reid payroll tax is a huge step down the road of using social insurance payroll taxes as regular taxes to transfer income.”

This payroll tax increase will be 5% on earnings above $200,000 for singles and $250,000 for couples.

President Obama promised anyone earning less than $ 200,000 will not experience a tax increase. He failed to mention the other taxes and fees that will be imposed on the middle class.

There will be an excise tax on healthcare insurance companies. This excise tax is projected to raise $150 billion dollars. Everyone knows this tax will be passed on to all consumers in the form of higher premiums either for private insurance or government insurance.

There will be taxes imposed on drug companies and medical device companies which in turn will pass on these added costs to consumers. The increase in the costs of drug and medical devices will result in increased healthcare insurance premiums. Consumers will pay these extra costs with post tax dollars. Isn’t this a hidden tax for all consumers?

Consumers will have less discretionary income to support America’s economy which depends on consumer spending.

The Joint Tax Committee published an complete list of the new taxes and its projected revenue generation for the federal government.

A 40% Excise tax on High Value healthcare insurance plans such as $8,500 for Individual and $23,000 for a couple. This tax is projected to generate $149.1 billion in new revenue over the next ten years. The government will not collect this excise tax because companies will not buy these healthcare plans.

The 5% increase in the Medicare Payroll Tax for single earners over $200,000 and joint earners over $250,000 will generate $53.8 billion in new taxes over the next ten years.

President Obama’s unintended consequences will eliminate innovative healthcare insurance products that would make real gains toward repairing the healthcare system.

A proposed change would tax and restrict Health Savings Accounts, Archer Medical Spending Accounts and Health Flexible Spending Accounts and Health Reimbursement Arrangements in order to generate $5 billion in new federal revenues. This is another mistake. These innovative healthcare plan products are a step in the right direction. They make consumers more responsible for their healthcare. Their elimination makes consumers be more dependent on the government.

A tax on branded drugs will cost the pharmaceutical industry $22.2 billion over ten years. This tax will be passed on to all consumers as another hidden tax increase.

The annual tax on the health insurance companies is projected to generate $60.4 billion over ten years resulting in an increase of $60.4 dollars in premium increases plus a handling fee.

Medical device companies will experience a $19.3 billion dollar increase in taxes over ten years. Again, this increase will be passed on to consumers. It will also stifle medical device innovation.

The federal government is going to impose a 5% federal sales tax on cosmetic surgery and procedures over ten years. I am not a big fan of cosmetic surgery but this move is a tax on consumers’ freedom of choice

A more complicated and less transparent tax increase is the change of the Medical Expenses Deduction from 7.5% of Adjusted Gross Income to 10%. The floor for seniors will be maintained at 7.5%. It is a tax on having an expensive illness. Consumers will not be able to deduct medical expenses to the degree they could in the past.

The federal revenue projection is it will generate an additional $15.2 billion dollars. President Obama is penalizing someone who becomes sick. The tax increase consumer out of pocket expenses. It is also decreasing discretionary income for consumer spending.

Harry Reid’s bill will eliminate the income tax deduction of Medicare Part D (prescription drug plan) and generates $5.4 billion dollars in new taxes over the next ten years.

The federal government plans to cap salaries for all employees of health insurance companies at $500,000. Any salary above $500,000 will not be a deductible expense to the company. The government claims making salaries of over $500,000 a year a non deductible expense will save over $6 billion over ten years.

All these taxes, fees and penalties will be taxes not only on the wealthy but on the middle class as well. They will have a negative effect on innovation. They will eliminate incentives.

President Obama’s healthcare reform bill is not really about healthcare reform. It transfers the power of healthcare regulations from the states to the federal government and is a tax increase to all consumers.

Healthcare insurance mandates for employers and employees are going to increase taxes to consumers even further. There has been much confusion about these mandates. I will cover the specifics of this draconian provision in detail in my next blog.

President Obama’s bill is not about improving healthcare. It is about concentrating the power of the Federal government and increasing its control over American citizens. It is about reducing their freedom to choose and making their own decisions.

The Democrats have tried in the past to accomplish this. It failed.

If Americans wake up the Democrats will fail again.

Write to the President and congress.

The email address can be found at;

http://www.whitehouse.gov/CONTACT/

https://writerep.house.gov/writerep/welcome.shtml

http://www.senate.gov/general/contact_information/senators_cfm.cfm

 

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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President Obama Will Ration Healthcare. Wake Up America! : Part 1

Stanley Feld M.D.,FACP,MACE

I spent a glorious weekend with Brad and Daniel in Las Vegas at the Consumer Electronic Show (CES). I thought there were some phenomenal electronics exhibited which will be coming to Main Street soon.

Brad introduced me to many young entrepreneurs who are very concerned about providing healthcare insurance for their employees. They are having trouble finding affordable healthcare insurance. My suggestion is for them to consider my ideal medical savings account.

Most of these young entrepreneurs realize they do not understand the issues that have resulted in the exorbitant healthcare insurance premiums.

I told them to not listen to the sound bytes of Tom Daschle and his team. They do not understand the issues either. If they did, they would be pursuing a different course. Tom Daschle is going to try to force the Democratic Party’s healthcare agenda of the last forty five years down the country’s throat. .

I have described most of the issues. I like President-elect Obama very much. Many voted for him because of the promise of renewal, new thinking and hope for the future.

David Remnick of the New Yorker summarized Barack Obama’s appeal.

“Barack Obama was not elected the forty-fourth President based on the depth of his legislative achievements or on the length of his public service. John McCain and Hillary Clinton were the “experience” candidates. Rather, Obama projected an inspiring message, a “narrative,” of change at a moment when so much in American life––the economy, the environment, national security, health care––is in such parlous condition that, for many voters, political familiarity seemed less a source of solace than a form of despair.

Barack Obama has hired “experienced people” to run his healthcare team( Daschle, et al). His “team” has the same old tired ineffective story that Hillary Clinton and others have had for healthcare reform. It is a story the American public does not want to hear.

During the campaign, Obama embodied novelty and a broader American coalition, and everything we heard about his temperament—as a community organizer in Chicago, as a president of the Harvard Law Review, as a legislator, as a campaigner—spoke of someone who, in contrast to the outgoing, faith-based President, possessed a gift for rational judgment and principled compromise. “

His healthcare advisors are old school. They do not understand the importance of the physician patient relationship. They refuse to understand the problems in the healthcare system. They ignore the importance of patient responsibility for their own health and healthcare. They do not seem to believe in the importance of the role of incentives and self reliance as an engine of America’s greatness. They believe government can fix everything.

President Barack Obama’s healthcare team is going to be successful in passing healthcare legislation. Healthcare system reform they will propose and pass will fail. It will bankrupt America as it is bankrupting Massachusetts.

The Congressional budget office estimated a 100 trillion dollar a year healthcare deficit in forty years without an improvement in the health of seniors alone. Adding the entire population to the Medicare roles will make this deficit unimaginable.

Tom Daschle’s plan is similar to the Massachusetts universal healthcare plan. We must understand the cause for the failure of the Massachusetts plan in order to comprehend the impending failure of Tom Daschle’s plan. There is nothing innovative about his plan. It is the same plan Hillary Clinton advocated in 1993 and others in the Democratic Party advocated for many years.

The plan will probably pass in a congressional vote because Americans are frightened by a huge economic recession. They have little idea what is being advocated by the Daschle healthcare team.

When a population is frightened all politicians have to promise is hope. People will give unprecedented power to politicians even if they do not understand the results of those promises.

Many are claiming Ayn Rand was right 52 years ago when “Atlas Shrugged” was published. The names of the new controlling bureaucracy are different but the methodology is the same.

Where are you John Galt?

Mr. Obama is taking a dangerous chance by advocating these old, and proven to be ineffective ideas. The Congressional Budget Office (CBO) noted in its report the failure to reduce the cost of healthcare significantly or increase the quality of care. The CBO’s report was published just before Christmas when everyone’s thoughts were on the holiday.

Wake up America!! Please !!

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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It Is Not Only Older Physicians Who Are Discontent: Part 2

 

Stanley Feld M.D.,FACP,MACE

 

The administrative difficulties in the physicians’ work environment are increasing physician discontent.

In a survey last year of nearly 2,400 physicians conducted by a physician recruiting firm, locumtenens.com, 97 percent said they were frustrated by nonclinical aspects of medicine. The level of frustration has increased with nearly every survey.”

The important point is that it is our younger physicians who are complaining about the burdens of medical practice.

“Dr. Bhupinder Singh, 42, a general internist in New York, sold his practice and went to work part time at a hospital in Queens. When he decided to work in a hospital, he figured that there would be more freedom to practice his specialty.”

Recently, he confessed, he has been thinking about quitting medicine altogether and opening a convenience store. “Ninety percent of doctors I know are fed up with medicine,” he said.

Many healthcare policy makers dismiss these complaints as the failure of managed care. Managed care was a system policy makers developed to manage costs. It is a system that has failed to manage care and manage costs as well.

“It is not just managed care. Stories of patients armed with medical knowledge gleaned from the Internet demanding antibiotics for viral illnesses or M.R.I. scans for routine symptoms are rife in doctors’ lounges. Malpractice worries also remain at the forefront of many physicians’ minds, compounded by increasing liability premiums that have forced many into early retirement.’

Physicians are discouraging their children and their friends’ children from becoming physicians. The opposite was true in past generations.

In surveys, increasing numbers of doctors attest to diminishing enthusiasm for medicine and say they would discourage a friend or family member from going into the profession.

Practicing physicians are not stupid. They are adjusting their practice to decrease practice burdens. Some Ob-Gyn physicians have stopped delivering babies because of the malpractice burden and decrease in reimbursement. They are only practicing gynecology. The adjustments in medical practices are to the detriment of patient care.

“Doctors are working harder and faster to maintain income, even as staff salaries and costs of living continue to increase. Some have resorted to selling herbs and vitamins retail out of their offices to make up for decreasing revenue. Others are limiting their practices just to patients who can pay out of pocket.”

“There are serious consequences to this discontent, the most worrisome of which is that it is difficult for doctors who are so unhappy to provide good care.”

I have said over and over again that healthcare policy makers do not listen to or ask physicians for advice. The end result will be a severe physician shortage. Physician shortages are here already. The central problem is quality care for patients and not the healthcare insurance company’s bottom line. I hope policy makers are listening.

“Another is a looming shortage of doctors, especially in primary care, which has the lowest reimbursement of all the medical specialties and probably has the most dissatisfied practitioners.”

Last year, residency programs in family practice took only 1,096 graduating medical students, the fewest in the last two decades. The number increased just slightly this year. “For me it’s an endless amount of work that I can never get through to do it properly,” said Dr. Jeffrey Freilich, 38, a primary-care physician on Long Island. “I’m a bit compulsive. There is no time to do it all in a day.”

“On top of all that, there are all the colonoscopies and mammograms you have to arrange, and all the time on the phone getting preauthorizations. Then you have to track the patient down. And none of it is reimbursed.”

The only services primary care physician have to sell is their time and clinical judgment. Both services are undervalued in the present healthcare system.

Once a patient is hospitalized the primary care physician loses track of the patient. Hospitalists take over. Hospitalists call many specialists for consultation and advice.

“The upshot is that the doctor who knows a patient best is often uninvolved in her care when she is hospitalized. This contributes to the poor coordination and wanton consultation that is so common in hospitals today.”

“Years ago you had one or two doctors,” a hospitalized patient told me recently. “Now you’ve got so many people coming in it’s hard to know who’s who.”

Medicare is going to cut payments to physicians 10.6% in July. Why? It is easier to cut physicians who utilize 20% of the healthcare dollar than to cut the stakeholders that absorb 80% of the healthcare dollar. Why? Physicians are not organized! They are also cheapskates and do not support lobbyists. They do not have the powerful a lobbying infrastructure that the healthcare insurance industry and the American Hospital Association.

A 10.6 percent cut in Medicare payments to physicians is scheduled to take effect on July 1. Further cuts are planned in coming years. Many doctors have told lawmakers that if the cuts go through, they will stop seeing Medicare patients.

Unfortunately, politicians do not understand the problems physicians and patients have in the healthcare system. It is going to be up to patients and physicians make these problems clear to politicians in order to Repair the Healthcare System.

The opinions expressed in the blog “Repairing The Healthcare System” are, mine and mine alone.

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War on Obesity: Part 7: Restaurant Wars

Stanley Feld M.D.,FACP,MACE

As a nation we started to “eat out” more in restaurants in the last 30 years. Fast food restaurants have proliferated. We have invented “Power Breakfasts”, “Power Lunches” and “Power Dinners”. We meet friends for lunch. There is not a day that goes by that I do not have the opportunity to ingest 1500 calories for lunch, whether it is at hospital rounds, or a lunch meeting.

Restaurants have become meeting as well social gathering places for people. In the past we might meet on the baseball field, basketball court or gym. We might even go to a foodless educational meeting or social dance halls. Sunday bikers meet for a latte and a muffin at Starbucks before their bike ride.

As the number of restaurants have proliferated, restaurants somehow had to increase demand. Price and volume became the attraction for the fast food restaurants. Volume of food at the mid level restaurants enabled them to increase the price and the perceived “value”.

We find ourselves in the midst of Restaurant Wars. The war is about serving more food for less money. This concept is supposed to give one restaurant a competitive advantage over the next restaurant.

“Americans are eating about 12 percent more calories a day than they did in the mid-1980s, according to government statistics. The percentage of Americans who are overweight, meanwhile, increased to 66 percent in 2004 from 47 percent in the late 1970s. Hardly anyone believes it is a coincidence that Americans became fatter at the same time they began eating out more than ever and restaurants super sized their portions.”

In McDonald’s advertising “Campaign 55” in 1997 the price of a Big Mac was decreased to 55 cents. According to classic economic theory, the steep price cut will draw more customers, who will buy more Big Macs, which will fatten the company’s bottom line.

“But what of the fattening of American waistlines? What of the thickening of American arteries?”
Ray Kroc, the patron saint of franchisers, opened his first McDonald’s in 1955 with a 55 cent hamburger. In 1997 as business slowed, Campaign 55 was successful in increasing store traffic. The Big Mac is good only when a Big Mac (530 calories and 28 grams of fat) is purchased with french fries (450 calories and 22 grams of fat for a large order) and a soda (310 calories for 32 ounces). The total meal is three-quarters of the government’s recommended daily allowance of 66 grams of fat. “

The total calories are 1290. Our government’s theoretical 1500 calorie intake is the number of calories necessary to stay even with our caloric output. We would be allowed only 210 more calories to go to reach 1500 calories the rest of the day.

Morgan Spurlock in his 2004 documentary ”Super Size Me,” ate only the super sized McDonald meals for breakfast lunch and diner for one month. He had a physical and laboratory examination by a physician before the diet and at the end of the month. His weight increased 20 lbs. His blood pressure increased, as did his cholesterol and triglycerides. He also felt lousy. He was on his way to the complications of metabolic syndrome. The metabolic syndrome leads to type 2 diabetes mellitus. Morgan Spurlock documentary movie is brilliant. It makes obesity’s danger vivid. I think the movie should be shown to every child in every school in the country. I believe its showing would be a great public service. If we are serious about public health and preventative medicine we should do some serious things to prevent chronic diseases.

In the last 30 years restaurant portions have increased in size as prices have decreased or stayed the same. The bottom line dictates the policy of the CEOs of restaurant chains. You simply make more money with bigger portions. The increase in price for the larger meals far outstrips the cost of the food. The big costs are labor, rents, interior build out and appliances. They are the fixed costs that are present whether the portions are large or small.

The real problem is we, as a nation, have been programmed to believe that we get better value from bigger portions than smaller portions.

Let us suppose we could reprogrammed ourselves to understand that we get better value from smaller portions than larger portions. The expectation would be that we would not become obese and we would prevent debilitating diseases. We need a public service advertising campaign sponsored by the government to make this happen.

In our “short term instant gratification society”, the concept of decreasing food intake is a very hard sell. However, if a few restaurants exercised some social responsibility, the media publicized the value of small portions, and the government had a national campaign to fight obesity, it might work. The CEO of Carlson Restaurants Worldwide has chopped portion sizes at TGI Friday’s. Carlson’s chain is famous for calorie-rich items like deep-fried potato skins stuffed with cheddar cheese, bacon and sour cream.

Many restaurant chains that have tried to reduce portion sizes have had catastrophic results. The reduced portion sizes have failed because:

• People want volume
• Wall Street wants to see bigger profits
• Dilemma: How do you sell the idea of giving people less food? More important, how do you make money at it?
• Consumers say they want smaller portions or healthier choices.
• However, when confronted with a choice they order the larger portions

I suggest that each person reading this go to TGI Friday’s this week and eat one of their small portion meals and support the concept.* A point might be made. We should not patronize restaurants providing bigger portions, portions that help us become obese and unhealthy. We could also share a large portion with your companion and have more than enough food for half the price.

People Power can be extremely powerful. However we have to exercise our power for it to work.

* (Note: I do not own Carlson Restaurant stock)